West Port Store is a contemporary retail fit-out within a new mixed-use mall in Lyme Regis, designed to embody the brand’s philosophy through both spatial organisation and material expression. As a destination for high-quality, timeless clothing, the store prioritises a calm, considered environment that encourages visitors to engage with the merchandise without distraction, reflecting a departure from the fast-paced nature of conventional retail.

The curved shopfront is articulated in grooved terracotta panels with a natural, earthy finish, creating a strong, tactile presence within the mall and visually referencing the local coastal palette of Lyme Regis. Carefully positioned openings establish a clear entry point and display areas that visually connect the exterior with the interior, drawing shoppers into the space.

Inside, the store is arranged as a sequence of three interconnected rooms, each with a distinct scale and proportion, allowing for varied display opportunities and a subtle progression through the retail experience. Niches and recesses house clothing racks, mannequins and integrated lighting, freeing the main floorplates for circulation and engagement. Walls and ceilings are finished in white textured plaster, generating a serene backdrop that allows the products to remain the focus while enhancing the sense of calm and order within the store.

Through its materiality, spatial clarity and careful attention to detail, West Port Store will provide a contemporary, tactile and welcoming retail environment that aligns with the brand’s values while responding to the character and scale of Lyme Regis.